The Long Tail

RonAmok brings up an interesting way of shifting thinking of the long tail from sales in the tail to more of a brand or image management strategy in the long tail. From a pure media perspective companies may be better served by releasing small bytes of information more often rather than focusing on single large media releases. The Long Tail will overall result in more exposure using the smaller, more often released strategy. These smaller, more often released media bytes increase the chance for the double-value curve that is discussed.

Chris Anderson does a good job of summarizing his 250 page book into a 9 minute video clip. The Long Tail concept is powerful and will become only more powerful as new markets enter the Long Tail. The new long tail markets represent the industries where technology continues to reduce cost of delivery. A good example of this is from Anderson’s book, where he discusses the desktop fabricator, which is capable of creating an object to any specifications.