Fandotech Blog

A couple of years back my company Fuss & O'Neill Technologies (Fandotech) started a blog. We've tried various initiatives, rewards, etc. to get employees and management to blog. The blog topics are mostly technology related and have generated some traffic. I would like to take this opportunity to get some outside input on our blog, keeping in mind that we've now all read chapters 5 and 15 of Scott's New Rules of Marketing and PR. Please provide feedback as a reply to this post. Is the blog too corporate? Does its content drive readership? What, in your opinion, can we do to make it better?