The new Miracle Whip ad is pretty good. They lead is with quite a few saying how much they love Miracle Whip, then they cut to a guy that says,"I would rather lick your shoe." Then they show a few people saying how much they hate it.
The commercial ultimately ends with the statement that Miracle Whip isn't for everybody.
While it is a memorable commercial I 'm not sure it will boost sales in and of itself. Is the goal for it to go viral and just keep MW in everyone's mind? If you search YouTube for Miracle Whip you will see extreme videos with quite a few hits. People rubbing Miracle Whip on each other, etc. Interesting stuff.
Dan, I loved this commercial because it was not only humorous, but it showed the flaws of the product and why some people may not like it. This is essentially a new and refreshing way to advertise a product, as has been seen in the current Domino's commercials. This is really nice to see, it is a good way to get the brand name, and associated buzz out into the open.
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